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May-June 2025
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Economic And Agronomic Evaluation Of Rice-MaizeIntercropping On Ferasol In Central-Western Côte D'Ivoire
Konan Kouassi Urbain; Ouattara Amidou; Adechina Olayossimi; Bahan ML Frank; Brahima Koné
ABSTRACT: The profitability of crop associations should be promoted in the peasantenvironment. Hence, there is a need to show land management for sustainable agriculture. The presentstudywascarried out at the experimental site of the National Agency for Rural Development Support (NARDS) training center in Gagnoa, more precisely at Coffee Cutting Center to evaluate the profitability in terms of land management and the economicprofitability of the rice-maizeintercropping. To do this, an agronomic trial wascarried out on a Ferralsolaccording to Randomized Complete Block Design (RCBD), seven (07) treatments and four (04) replicates (T1: pure rice; T2: pure cassava; T3: pure maize; T4:improvedrice-maizeintercropping; T5:improvedrice-cassavaintercropping; T6:traditionalrice-maizeintercropping and T7:traditionalricecassavaintercropping). Agronomic data werecollected on the threecrops and supplemented by soil data. No significanteffect of cultivation practice on ricegrowth and yieldat the threshold of α = 0.05. However, at the maizelevel, thereis a significanteffect of cultivation on maize grain yield (p-value ˂ 0.0001). Maize grain yieldincreasedwithplantingdensity. The rice-maizeintercropping has proven to bea quantifiedadvantage (e.g., LER=1.26 vs 1.00; MAI=59,566 CFA) than a pure cultivation of rice and maize. In addition, the improvedrice-maizeintercroppinghad a gain of 59.566 CFA,while the farmers' practice of this association recorded a loss of 27.115 CFA. That demonstratesagain the importance of modernizingcrop association for achievingfoodsecurity and environmental management.
[ FULL TEXT PDF 1-11 ] DOI: 10.22587/ajbas.2025.19.3.1
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AI-Driven Digital Marketing in Egyptian Startups: Opportunities and Challenges
Heba Al-Ashry, Ahmed Elsamadicy, Hazem Rasheed Gaber
ABSTRACT: Purpose: The study aims to investigate the Opportunities and Challenges of AI-Powered Digital Marketing Strategies for Startups in Egypt. The study focused on the factors enforcing and the factors hindering AI in digital marketing. It aimed to draw a comprehensive image of the digital marketing scene in Egypt, based on interviews with 20 marketing professionals in Egyptian technology based startups. Design/Methodology: The study adopted a qualitative approach to investigate the opportunities and challenges of AI-Powered Digital Marketing Strategies for Startups in Egypt. The study relies on the objective content analysis approach by conducting 20 interviews with professionals in the field of digital marketing who are responsible for implementing marketing strategies supported by artificial intelligence. They are carefully selected for the diversity of their views and experiences in applying modern technological tools.Findings: The findings focused on the opportunities and challenges of AI-Powered Digital Marketing Strategies for Startups in Egypt. The analysis offered two themes regarding Factors Enforcing AI in Digital Marketing and the Factors Hindering AI in Digital Marketing. The study explored the opportunities and barriers to the use of AI-powered digital marketing strategies by Egyptian startups, identifying key enablers as top management support, employee flexibility, organizational readiness, and pursuit of competitive advantage. AI faces significant challenges, including ethical concerns, data quality issues, talent shortages, and regulatory constraints. Despite these obstacles, AI holds excellent potential. It can enhance marketing effectiveness. Additionally, it can help ensure the long-term success of technology startups in Egypt.
[ FULL TEXT PDF 12-30 ] DOI: 10.22587/ajbas.2025.19.3.2
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